Ancestry digital advertising campaigns blend creativity and strategy to deliver exceptional results. Each piece showcases relevant design, engaging content, and impactful storytelling, reflecting a passion for pushing boundaries and achieving high-performance outcomes.
Digital storytelling with precision targeting
Creative Director: Urs Ross Brenden Yezbak | Associate Creative Director: Eddy Choi | Senior Art Director: Geoff Haack | Copywriter: Jessica Nelson | Producer: Malinda O’Brein | Design: Geoff Haack | Animation: Geoff Haack, Tim Fahey
Turning Browsers into Buyers
When promotional campaigns launch, our ads deliver powerful engagement and efficient conversions through a blend of video and static tactics on any platform. With compelling visuals and strategic placement, we capture attention and drive action, ensuring maximum impact.
SUSTAINING interest between promotions
Business-as-usual video and static creative with real customers play a crucial role in generating interest and familiarity with Ancestry products between promotional campaigns. This ongoing engagement ensures that customers are more informed and ready to purchase when special deals arrive.
Sharing Stories with our community
Ancestry loves to share customer success stories to engage core users and boost engagement. By highlighting personal discoveries and connections made through their platform, Ancestry creates a sense of community and inspires others to explore their own family histories. These stories not only celebrate user achievements but also showcase the value and impact of Ancestry's services, encouraging more users to dive into their genealogical journeys.
Generating RESULTS
Our performance approach seamlessly blends business-as-usual creative with promotional tactics to create a powerful engagement strategy. By consistently generating interest and familiarity through video and static content, we ensure that customers stay informed and ready to act. When promotions hit, our compelling visuals and strategic placements drive efficient conversions, creating a holistic and effective marketing mix.