on demand Senior Care

CareMates is a new care and activity platform meant to empower the modern Japanese caregiver to find and provide care for both young and old. We were tasked with developing a strong visual point of view to help launch this important product.

Creative Director: Geoff Haack | Art Director: Geoff Haack | Copywriter: Guy Reingold | Producer: Tomoko Fushimi | Illustrator: Aldo Crusher

Conceptual sketches

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CareMates Homepage

We expanded the illustrative look-and-feel to the CareMates homepage where new site visitors are greeted with a friendly welcome animation.

Brand awareness campaign

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The variety of illustrations naturally extended into digital.

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