The LIve-wire of the wireless industry
In 2012, Publicis led the charge in branding T-Mobile as the clear choice in wireless. With punchy graphics and budgets to make big noise, Publicis accelerated T-Mobile’s new sign-ups, surpassing AT&T.
Creative Director: Alex Palomo, E. Soldy | Art Director: Geoff Haack | Director: Jake Chessum | Photography: Shane Sigler | Producer: P. Hom | Agency: Publicis
T-Mobile: Un-leashed
The treatment video played a pivotal role in selling the "Un-leash" idea to the CEO of T-Mobile. By capturing the essence of our bold vision and illustrating its potential, the video effectively communicated the innovative spirit of the campaign. This compelling presentation helped secure executive buy-in and paved the way for a successful launch.
Brand and voice evolution
The bold vision set in our brand exploration video catalyzed T-Mobile's brand and voice evolution.
