Ancestry's performance marketing was in need of a fresh batch of content, so we got to work. We came up with a modular campaign strategy, using multi-phase testing to breathe new life into Ancestry's offerings and spark interest and interaction among potential customers.
DIG INTO the past,
without all the dust.
Creative Director: Urs Ross | Senior Art Director: Geoff Haack | Art Director: Eddy Choi | Copywriter: Carleton Peck | Producer: Malinda O’Brein | Production: Assemble
YouTube Brand
We took a unique approach to scripting and shooting, ensuring that each actor's performance seamlessly intertwined with one another. This created a multitude of combinations, showcasing the ease of use and exceeding Ancestry's performance marketing standards for flexibility, consistency, and quantity.
These videos mark the beginning of an ongoing series set to launch over the next year. We'll also be producing derivative content, including shorter versions tailored for sound-off platforms like Instagram Stories and Facebook.
