It All Starts With "Want"
This campaign strips away the complex jargon of fintech and centers on that raw, universal starting point. We position PayPal as the bridge between the moment of "want" and the reality of "have." By focusing on the impulse that precedes the payment, we transform a button into an enabler of ambition. From the small cravings to the life-changing investments, we aren't just a checkout option—we are the first step in making what you want, yours.
Creative Director: Erin Alvo | Copywriter: Mark Sweeny | Design Director: Paige Grossman | Designer: Geoff Haack | Producer: Debbie Chin | Production Company: Wondros | Director: Peter Care
Want. Click. Have.
This campaign strips the checkout process down to its primal core. We use Goldblum’s eccentric intellectualism to celebrate the impulse that drives us to create, share, and own. With PayPal, the distance between a flickering desire and a finished reality is reduced to a single, elegant beat. It’s not just a payment; it’s the evolution of "I wish" into "I have."
